Simon has spent most of his career in the food industry in the UK and overseas. In the last 10 years he has branched into other areas like house building, healthcare and sport but has, in the last 2 years, returned to food with the launch of Tuckey’s Proper Biscuits.
With a long track record in marketing and selling as well as general management, his career highlights include:
- Creating the groundbreaking first (and only?) big baked snack brand, Mini Cheddars
- Brand and product rationalisation at McVitie’s to create one of the most profitable British food companies
- Building a £100 million Asian business for United Biscuits
- Leading the consolidation of the UK butter market as MD of Anchor Foods