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College of Medicine partners with ITN Productions to launch The Food Manifesto in autumn 2021

The College of Medicine and ITN Productions Industry News are co-producing The Food Manifesto, a news-style programme championing the value of holistic health to improve physical and mental well-being.

The pandemic has had an unprecedented impact on human health and currently the UK has the highest Covid-related death rate in Europe, with obesity and type 2 diabetes contributory factors.

Never has there been a more prescient time to raise awareness of the
importance of a healthy lifestyle as a first line of defence against disease and viruses.

Watch The Food Manifesto trailer below

Anchored by an ITN Productions presenter, The Food Manifesto will focus on prevention rather than cure, exploring examples of how food, supplements, gut health and exercise can be part of an
integrated, holistic approach to medicine, looking beyond prescription drugs.

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The programme will shine a spotlight on the changes necessary from health professionals to improve patient outcomes now and for future pandemics and examine the importance of new science, patient empowerment, integrated health and community connection to create a more sustainable
healthcare system.

Dr Michael Dixon, College of Medicine Chair, said: ‘The sad reality is that we don’t invest as much in prevention as we do in care”
The power of good food and nutrition should be in the ‘DNA’ of both patients and clinicians, says Dr Dixon

The Food Manifesto will combine interviews with the industry’s leading figures, news-style reports and sponsored editorial profiles. The programme will launch at the College of Medicine’s event, The Food Manifesto in September 2021, with a secondary screening at the College of Medicine’s Food on Prescription Conference in March 2022.

Dr Michael Dixon, Chairman of the College of Medicine said: “We are pleased to be working with ITN Productions on this programme so that we can ensure that our work on healthy food is as visible and effective as possible. ITN Productions’ reputation for professional and high quality productions will enable us to do just that.”

Nina Harrison-Bell, Head of ITN Productions Industry News said: “We’re delighted to partner once again with the College of Medicine to produce a programme that broadens public understanding of the role of integrated health.

“The global pandemic has highlighted the importance for us all to manage our own immunity and we hope The Food Manifesto provides the
perfect platform to heighten awareness and deepen understanding of food as a health strategy.”

For further information, or to participate in the programme, please contact Tamsin Luck, Head Programming Director, Industry News at ITN Productions Industry News, on tamsin.luck@itnproductions.com