THE COLLEGE OF MEDICINE LAUNCHED ‘FOOD FOR THOUGHT’, A NEWS-STYLE PROGRAMME WITH ITN PRODUCTIONS
The College of Medicine and ITN Productions have launched a news and current affairs-style programme ‘Food for Thought,’ which explores an alternative approach to healthcare, known as ‘social prescribing’. The programme focuses on fresh approaches to common healthcare challenges, as well as reducing the strain on healthcare providers.
Social prescribing may have the capability of improving the health and daily lives of individuals and of communities across the country, particularly in areas of high deprivation where feelings of isolation are common. ‘Food for thought’ explores mainstream approaches to diet, looking at the dietary supplement industry for example, where 1 in 3 people buy supplements regularly, the programme reviews the vast range of minerals available in the marketplace. The piece demonstrates how the food we put on our plate could contribute to preventative medicine and maintain health and wellbeing.
Hosted by Natasha Kaplinsky, ‘Food for Thought’ also delves into the science of ageing, which has suggested that the brain and body are incredibly flexible and can be nurtured through social and physical activities. It explores ways of de-medicalising aging as an alternative approach to living a longer, healthier and happier life.
Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece combines key interviews including members of the public, NHS England, the National Institute for Health and Care Excellence and The Royal Derby Hospital. It also includes sponsored editorial profiles from Carr Gomm, ISS Healthcare, Pukka Herbs, The Royal Voluntary Service, The Soil Association and Viridian Nutrition.