THE COLLEGE OF MEDICINE PRESENTS ‘CREATING A HEALTHY FUTURE’, A COLLABORATION WITH ITN PRODUCTIONS
Following the success of ‘Food for Thought’, the College of Medicine and ITN Productions are producing a news and current affairs-style programme exploring the opportunities available to both medical professionals and patients through social prescribing, inclusion health and non-biomedical treatments.
Now is the time for change in our health system. From bad press to bad patient outcomes, it’s clear that the public wants to change and is looking for guidance from clinicians to make wise, evidence-based, safe choices. The concentration of healthcare power needs to be dispersed around regional networks to empower medical professionals, who can then empower their patients.
‘Creating a Healthy Future’ will explore how medicine and treatment can go back to its roots. The programme will look at how we can learn form the world around us and what it is about the environment and community around us that is influencing our health and well being.
‘Creating a Healthy Future’ will provide an opportunity for those at the forefront of progressive health practices to share their story. We will hear from medical professionals who are taking new learnings from national cuisines and global dietary trends, lifestyles and social behaviours, and showcase how we can apply these to communities in the UK.
Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
‘Creating a Healthy Future’ will premiere at the ‘College of Medicine’s Social Prescribing Conference’ on Tuesday 6th November, and form part of an extensive communications campaign featuring College of Medicine members, industry partners, government partners, as well as relevant journalists, writers and bloggers.