Changing the conversation about health

Our Code of Conduct

All College members are required to sign up to our Code of Conduct, which aims to ensure those who join our movement live up to the College’s aims of promoting excellence in healthcare. If these are your values too, we welcome you to join the college.

Professional College members in signing up to the Code of Conduct are also agreeing to be bound by the principals of the Good Medical Practice Guidelines (

Professional Members

Put the Patient first College members must provide a good standard of practice and care, which includes: keep your professional knowledge and skills up to date; recognise and work within the limits of your competence; work with colleagues in the ways that best serve patients’ interests (including, and subject to the patient’s wishes, engaging in regular communication with the Patient’s GP and pursuing the best diagnostic information available). Furthermore members must treat their patients as individuals, respect their dignity and work in partnership with patients.

Objectivity Professional College members, in carrying out their health care work, should apply best reflective practice and make clinical judgments based on the best evidence available.

All Members

Integrity All College members should not place themselves under any financial or other obligation to outside individuals or organisations, or engage in promotional activities that might influence them in the performance of their health care practice.

Selflessness All College members should act solely in terms of the public interest. They should not do so in order to gain financial or other material benefits for themselves, their family, or their friends. In particular they should avoid linking their work to self-promoting marketing activities.

Accountability All College members are accountable for their decisions and actions to the public and must submit themselves to whatever scrutiny is appropriate to their office.

Openness All College members should be as open as possible about all the decisions and actions they take. They should give reasons for their decisions and restrict information only when the wider public interest clearly demands.

Honesty All College members have a duty to declare any private interests relating to their professional duties and to take steps to resolve any conflicts arising in a way that protects their patients’ interests.

Leadership All College members should promote and support these principles by leadership and example. Please note, joining the College does not imply our endorsement of any healthcare practice and should not be used to promote professional or commercial activities.